A Strong, Steady, and Stunning Launch: Staal PT Is Live!

We’re so excited to announce the launch of staalpt.com, the new online home for Clare Owens, founder of Staal Physical Therapy & Fitness — where movement meets mindset and strength meets sustainability. ✨

At Staal, Clare helps clients stay strong, steady, and independent at any age through online fitness programs built on his physical therapy expertise. Her approach is all about real movement for real life. Simple, adaptable routines that build strength, prevent injury, and keep you doing what you love. No gym memberships or fancy equipment needed - just you, your home, and the right guidance to move better.

And now, with a Kajabi custom design crafted by Team Sierra Lin Design, Clare’s thoughtful, functional approach has a digital space that reflects it perfectly. 🌿

The Vision: Function + Flow + Freedom

When Clare came to us (a busy mom of young kids who has zero time to mess around), she was ready for a website that would do more than just look good…it needed to work hard behind the scenes too. The goal? To create a professional coaching website that would handle it all: client inquiries, online programs, and automated onboarding with ease.

We focused on creating an experience that feels approachable yet professional, guiding users clearly from curiosity to confidence. Every layout, headline, and call to action was designed to make it simple for people to understand what Clare does and why it matters.

From backend automations to funnel flows, this site runs like a well-oiled machine, giving Clare more time to focus on clients and her family (and less time troubleshooting tech).

“Honestly, my favorite part is that it works! Having the automations and funnels set up takes so much of the work off my plate, which is a huge relief.”

We’ll take that as a win! 🎯

🎨 The Design: Clean, Calm, and Confident

Let’s talk branding, because Clare’s color palette truly sets the tone. Her visuals are clean and modern, yet rich with muted, colorful tones that bring warmth and calm to the page. Each hue feels intentional - grounded in strength but inviting in energy, creating a space that feels strong, capable, and quietly confident.

The result? A website that feels like Clare herself and the mission at Staal: professional, approachable, and grounded. It reflects the balance of hwe work — science-backed fitness coaching, delivered with heart and humanity.

“I really love the branding colors and the overall flow of the website… it just feels like me.”

The best compliment we could ask for!

📈 The Impact: Growth You Can Feel

This redesign wasn’t just about aesthetics, it was about building credibility and connection. Clare’s new Kajabi setup now serves as his professional home base, helping clients find answers, learn about his process, and trust the journey before they even hit “book now.”

“This update gives my business more legitimacy. People want more than what they see on social media, and now I have a professional website where they can learn about me, my process, and find more answers.”

Now that’s how you build a foundation for growth. 🌱

From Clare’s Experience

“As a mom of four young kids with a business that’s quickly growing, it was such a relief to have Sierra’s help and expertise. She completed my website, funnels, downloadables, automations, and more—things that would have taken me so much time and energy to learn and do on my own. Sierra and her team made the process smooth, responsive, and collaborative. They listened to my feedback, made quick edits, and created something that’s not only beautiful but also highly functional to help me scale my business.”

Projects like this remind us why we love what we do: helping passionate coaches, creators, and service providers bring their digital presence to life in a way that’s authentic and empowering.

🚀 Ready to Create Your Own Kajabi Dream Site?

If you’re ready to build a site that captures your brilliance,  and does the heavy lifting for you, we’re here for it! Whether you’re a fitness coach, a wellness pro, or a creative entrepreneur, Team Sierra Lin Design specializes in Kajabi custom design that’s both strategic and stunning.

✨ Let's start your own transformation!