Kajabi for Coaches: How to Use It and Why It's the BEST!

If you're a coach, you probably know the pain of juggling 5+ different platforms just to run your business all too well. One for courses, one for email marketing, one for your website, another for scheduling...and of course they never talk to each other.

Kajabi for coaches solves this by putting everything under one roof. Once you make the switch, you won't need to duct-tape all of your tools together with Zapier or other confusing tech!

In this post, I'll walk you through ALLL the main ways coaches can use Kajabi to simplify their workflow and scale their business.

What Is Kajabi for Coaches?

Kajabi is an all-in-one platform for knowledge entrepreneurs, which includes coaches, course creators, and consultants. Instead of paying for a website builder, an email marketing tool, a course platform, a scheduling app, and a payment processor separately, you get all of it in one place.

Coaching is a $4.56 billion global industry, and Kajabi has positioned itself as THE go-to platform for coaches who want a piece of that pie.

The numbers back it up! Creators on Kajabi earn an average of 25% more than those marketing their products on other channels. And beyond the revenue, 42% of Kajabi users report better work-life balance, while 49% say they enjoy more creative freedom. 

That tells you something about how much easier it is to run your business when you're not drowning in tech!

One thing I LOVE about Kajabi is that they don't take a cut of your revenue.

You pay a flat monthly subscription, and every dollar you earn from coaching stays with you. So whether you sell one coaching package or fifty, your Kajabi bill stays the same.

How Can I Use Kajabi as a Coach?

Kajabi gives coaches MANY ways to build and grow their business, but here are the main ones.

1. Build Your Coaching Website

Your website is where potential clients decide whether they like you and trust you enough to book a coaching session with you, enroll in your program, or buy from you in some other way.

Kajabi lets you build a professional coaching website without needing a separate hosting plan!

In my (not-so-humble) opinion, what makes Kajabi websites stand out is that they're not just pretty. You get a strategic backend that works for you, too! Your website connects to your email list, your sales pages, your booking system, and your checkout. EVERYTHING talks to EVERYTHING else.

So when someone lands on your site, you can capture their email, nurture them with a sequence, and convert them into a paying client without ever leaving the platform.

And honestly, Kajabi websites look gorgeous! I design them for a living, so I may be biased, but all of the tools inside make it easy to create something that looks high-end and reflects your brand.

Just take a peek at these life coach Kajabi website examples.

2. Create and Sell Online Courses

If you want to stop trading time for money, online courses are one of the BEST ways to do it.

Kajabi has a full course builder where you can create self-paced programs with video lessons, text content, quizzes, and downloadable resources.

You can structure your course however you want, so it can be a simple mini-course or a multi-module program with drip content that unlocks over time. Kajabi handles the hosting, the delivery, and the payments.

For coaches, this is a great way to package your methodology into something that reaches more people than one-on-one coaching sessions.

3. Host Group Coaching Programs

Group programs are where a lot of coaches start to scale! Instead of repeating the same advice in ten separate one-on-one calls, you bring clients together and coach them as a group.

Kajabi makes this easy with built-in live video for group sessions, community spaces, and content areas where you can house worksheets, recordings, and resources.

You can run cohort-based programs where everyone starts and finishes together, or keep it open so new members can join anytime. It just depends on how you want to run your coaching business.

You can also layer in homework assignments and track client progress, which keeps your group members engaged and accountable without creating extra admin work for you.

4. Build Sales Funnels

Once you start getting traffic to your website, you need a SYSTEM that turns visitors into clients.

Kajabi has a built-in funnel builder that lets you create landing pages, opt-in forms, and multi-step sequences to guide people toward a purchase of your services or digital products.

For example, you could set up a funnel where someone downloads a free guide, gets added to an email sequence, receives a few value-packed emails, and then gets an offer for your coaching program. All of this runs on autopilot once you set it up!

Learn more about the best Kajabi features to help coaches get more clients.

5. Automate Your Email Marketing

Email marketing is one of the most effective ways to nurture leads and keep your existing coaching clients engaged. Kajabi has a solid email marketing system built in, so you don't need Mailchimp, ConvertKit, or any other third-party tool.

You can create automated email sequences that trigger based on specific actions.

For example, if someone signs up for your freebie → they get a welcome sequence. Or if someone purchases your coaching package → they get onboarding emails. All of this keeps your business running smoothly without you needing to be glued to your laptop.

Naturally, you can also send one-off broadcasts for launches, announcements, or weekly newsletters. But email automations are where Kajabi's tech stack truly shines.

What Is Kajabi Coaching?

Kajabi Coaching is the Kajabi coaching product. It's the combo of features on the platform that you can use to build, market, and deliver your offers.

Examples include:

• Built-in live video for hosting one-on-one or group coaching sessions with screen sharing and recording.
• Integrated scheduling and booking so clients can book and pay for sessions from your website.
• Automated recording uploads that save your live sessions to your content library for clients to rewatch.
• Coaching packages where you can bundle sessions and offer payment plans, subscriptions, or one-time pricing.
• Homework assignments to give clients action items between sessions.
• Client portals where each client can access their recordings, resources, and progress.
• Community spaces for your coaching clients to connect, share wins, and support each other.

The coaching features are included in all Kajabi subscription plans, and you don't have to pay anything extra for them!

So, Is Kajabi for Coaches Worth It?

100000x YES!

If you're serious about growing your coaching business, Kajabi is worth the investment.

The monthly cost can feel steep at first, but think about what you'd be paying for all these tools separately. A website builder, an email marketing platform, a course host, a funnel builder, a scheduling tool, a community platform...that adds up to a HEFTY amount.

Plus, the time that you'd be putting in to make sure that everything works together also costs money.

3 Examples of Coaches Thriving on Kajabi

Amy Lee Westervelt

Amy Lee is an intuitive coach specializing in Erogetics™, Soul Vision™, Dream Design™, and consciousness activation work. She needed a Kajabi site that matched the depth and energy of what she offers.

We designed a custom landing page with earthy neutrals, soft textures, and crystal-inspired accents that feel grounded yet ethereal at the same time. Her offers, opt-ins, and mentorship programs are all showcased clearly, with navigation designed to guide visitors toward booking.

In her words: "Sierra has a way of taking the dream inside your heart and putting it on the page."

Jasmine McLeod

Jasmine runs Beecoming and Bee-You, and when she came to us, her website felt clunky and hard to manage. Leads weren't coming in, SEO was weak, and the tech was draining her energy.

We built her a high-converting, fully custom Kajabi site with automated funnels, clear coaching package showcases, and a backend she could make sense of.

As a result, Jasmine started getting more traffic and made her first sale within 30 days of launching!

Rosanne Callens Coaching

Rosanne is a leadership and career achievement coach who has been running her business through LinkedIn for years. She knew she needed a proper website, but felt overwhelmed by the process.

We designed a custom Kajabi site with her brand colors, story, and client journey woven into every detail, from legal pages to her online course setup! The result is a site she's proud to share and one that works for her around the clock.

She went from being embarrassed to share her old website to saying, "I can't stop smiling every time I share it."

FAQs

Is Wix or Kajabi Better?

Kajabi all the way!! Wix is a website builder, and it does that job fine-ish. But if you're a coach, you need more than JUST a website. You need email marketing, sales funnels, course hosting, scheduling, payment processing, and client management. Wix doesn't offer that natively, which means you'll end up plugging in a bunch of third-party tools and paying for each one. Kajabi gives you all of it in one platform.

Do I Need a Website If I Have Kajabi?

Your Kajabi IS your website! One of the best things about the platform is that it includes a full website builder, so you don't need to pay for a separate site on Squarespace, WordPress, or anywhere else. You can build your homepage, about page, services page, blog, and landing pages all inside Kajabi, and they connect directly to your products, email list, and checkout.

Which Is Better, Kajabi or ClickFunnels?

ClickFunnels is a solid option for one thing and one thing only, and that is building sales funnels. That's pretty much where it stops. If you're a coach, you also need a website, a course platform, email marketing, and a bunch of other tools. With ClickFunnels, you'd need to add separate tools for all of that. Kajabi gives you funnels AND everything else, plus your website can look gorgeous!

Get Custom Kajabi Website Design for Coaches

If you're ready to stop piecing things together and launch a Kajabi site that looks stunning AND works hard behind the scenes, that's exactly what I do at Sierra Lin Design.

My signature service, the Kajabi Coach Accelerator, gets you everything you need to go live in just ONE month. We're talking:

• Offer and product strategy coaching
• Comprehensive brand design
• Website copywriting
• SEO strategy and keyword research
• Custom Kajabi website design
• Client flow planning and automation setup
• A launch-with-ease gameplan

You get a complete, profit-ready Kajabi coaching platform with all the moving pieces working together as one streamlined system!

Learn more about the Kajabi Coach Accelerator, or book a call with me here.