From Cards to Conversions: Matt Hunt’s Poker Coaching Website
Team Sierra Lin Design here, your go-to Kajabi website designer crew, popping in with another behind-the-scenes glow-up we loved bringing to life. If you’re in the coaching world and wondering what’s possible when strategy meets beautiful design and smart tech… you’re going to want to meet Matt Hunt of Poker Fluency. ♠️
Matt is a high-level poker coach working in a highly specialized, data-driven niche. His business needed more than a pretty website - it needed a powerful system that could attract, nurture, and convert the right clients consistently. Enter a full rebrand + kajabi custom design + a brand-new Kajabi site built for real growth. ✨
Let’s dive into what we built together, the results he’s already seeing, and why this project lights us up as expert Kajabi web designers.

Building a Website That Actually Grows the Business
From day one, our goal was to create a professional coaching website that didn’t just look great - it worked hard behind the scenes. That meant:
- A clean, elevated brand identity that instantly builds trust and authority
- Strategic messaging that speaks directly to serious poker players
- A streamlined client journey from freebie → email list → coaching pipeline
- Smart Kajabi automations that save time and increase conversions
- A scalable foundation Matt can grow into for years to come
This is the magic of thoughtful kajabi custom design. When your site is built intentionally, every click has a purpose.
And the results? They’re already rolling in.
“My client pipeline is so much better now. I have people accessing my freebie consistently, my mailing list is building, and I have plenty of potential new clients as a result.”
Yes please. 🙌 That’s exactly what we love to hear.
Real Momentum, Real Results
One of the best parts of this project was watching the momentum build in real time. As soon as the site launched, Matt began seeing increased engagement and steady growth in his audience.
“It's going to boost my ability to attract new clients significantly. I'm already seeing an impact and I'm excited about the future growth in store.”
That’s the power of pairing a strong brand with a high-performing Kajabi platform. When your website becomes your best salesperson, growth feels exciting instead of exhausting.
Collaboration That Feels Fun
We believe that building a website should feel collaborative, empowering, and dare we say… fun. Matt came into the process with a clear vision and a unique niche, and we loved leaning into the challenge together.
“Absolutely, we came out with a great looking site that has all the practical tools I need. I genuinely looked forward to being able to get updates each day on how the project was going and what's coming up soon - it really felt like I could see the growth in my business happening in real time.”
This is exactly how we want every client to feel: confident, informed, supported, and excited about what’s being built.

Why Matt Recommends Sierra Lin Design 💛
If you’re wondering what it’s really like to work with our team, Matt says it best:
“Sierra and her team were a joy to work with. They approached every part of the project very conscientiously, but with great enthusiasm and a focus on the details. They were always open to feedback and willing to adapt to the demands of a very challenging and unique niche of coaching."
"They’ve helped me build up my brand in a way that’s going to power my business for a long time to come, and I’m extremely grateful for all their hard work. I can’t recommend Sierra and her team highly enough for anyone who’s looking to work within the Kajabi platform and harness its full potential.”
This kind of feedback means the world to us. 💗
Thinking About Your Own Website Glow-Up?
If you’re a coach, consultant, or course creator ready to elevate your brand, streamline your systems, and build a website that actually converts, partnering with a trusted Kajabi web designer can completely change the game.
As an experienced Kajabi website designer, our team specializes in:
- Strategic kajabi custom design
- Conversion-focused layouts
- Seamless automations and funnels
- Scalable systems for long-term growth
- Beautiful, high-performing professional coaching websites
Your website should support your goals, not hold you back.
If Matt’s transformation has you feeling inspired, we’d love to help you bring your vision to life too. Let’s build something powerful together. 💻
Want to see Matt’s new site in action? Check out Poker Fluency and experience the transformation for yourself!

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