A Soul-Aligned Kajabi Custom Design for SoulFriends

Some brands are built to sell a program. Others are built to create an entire movement.

SoulFriends is absolutely the latter.

Founded by Lindsay Jensen-Evans and Jenni Maiwald Wendell, SoulFriends is a global community where visionary women can step away from productivity, performance, and surface-level connection and come home to themselves.

The brand needed a website that could hold the depth of that vision while still feeling welcoming, engaging, and easy to explore. In other words, it needed more than a pretty online home. It needed strategy, soul, and a little bit of website magic.

We were SO excited to bring it all together with a completely customized Kajabi website design and setup.

Creating a Digital Space That Feels Like SoulFriends

SoulFriends sits at the intersection of conscious community, transformational wellness, and women’s leadership. Its experiences include monthly community gatherings, weekly breathwork sessions, immersive programs, in-person retreats, and soul-aligned business support.

With so many beautiful layers to the brand, our goal was to create a website that would help visitors immediately understand what SoulFriends is, who it is for, and where they belong within the community.

As Lindsay shared:

“Sierra blew us away with the design, the images, the way she used copy and brought the whole design to life.”

Cue the happy dance!

That is always the goal of a thoughtful Kajabi custom design. Every element—from the imagery and page layouts to the messaging and calls to action—should work together to create a feeling. Visitors should not simply read about the brand. They should be able to experience it.

For SoulFriends, that meant designing a digital space that feels powerful and elevated while still being warm, personal, and deeply human.

Organizing a Growing Community on Kajabi

SoulFriends is not a one-off program or static coaching offer. It is a growing ecosystem of ways for women to gather, learn, breathe, reconnect, and build lasting relationships.

The new website needed to clearly introduce offerings such as:

• Sanctuary, the heart of the SoulFriends community

• Studio, featuring weekly live breathwork and somatic practices

• Rebel Heart Academy, a four-week immersive experience

• The Magdalene Trail Pilgrimage

• SoulFriends Summer Camp

• Forge, an intimate soul-aligned business experience

As an experienced Kajabi website designer, I know all too well that a website with multiple offers can get confusing quickly if the customer journey isn't carefully planned.

Our job was to create an intuitive structure that makes each experience feel distinct while keeping everything connected to the larger SoulFriends mission. Visitors can now explore the community, understand the available pathways, and easily identify the right place to begin.

More Than a Beautiful Kajabi Website Design

We love creating gorgeous websites (obviously 😅).

But a strategic website also needs to support the business behind the brand.

SoulFriends needed a platform the team could confidently share as the community continued to grow. The finished site creates a polished home for the brand, brings its offers together, and gives Lindsay and her team a strong foundation for future programs and experiences.

When we asked Lindsay how the update would impact the business, her response said it all:

“Immensely. We are finally proud of our site and ready to share it!”

That feeling is everything. 🙌

Your website should never be something you hesitate to send people to. It should communicate the value of your work, reflect the quality of the experience you provide, and make you excited to share your next offer.

A Design Process That Kept Everything Moving

Custom website projects have a lot of moving pieces. There is strategy, copy, imagery, design, technology, feedback, revisions, and approximately one million tiny details happening behind the scenes.

My job as your Kajabi web designer is to make that process feel clear and manageable, not overwhelming.

Lindsay shared:

“Sierra and team were incredibly organized and on top of every task, every request, every question. Super easy to work with.”

We were thrilled to hear that because organization is a huge part of creating a great client experience. A beautiful final design matters, but so does knowing what is happening, what comes next, and that your questions will not disappear into the internet abyss.

From the big-picture creative direction to the smallest details, we worked closely with Lindsay to make sure the finished website aligned with the SoulFriends vision.

A Website the SoulFriends Team Is Proud to Share

The new SoulFriends website brings together meaningful messaging, immersive imagery, strategic organization, and a customer journey that invites women deeper into the community.

Most importantly, it finally feels like the brand.

Here is Lindsay’s full review of the experience:

“Sierra blew us away with the design, the images, the way she used copy and brought the whole design to life. The team was incredibly organized and on top of every task, every request, every question. Super easy to work with. We are finally proud of our site and ready to share it!”

We could not have asked for a sweeter review...or a more meaningful project.

Looking for a Kajabi Website Designer?

Whether you are creating a new online community, launching a coaching program, or giving an established brand the strategic glow-up it deserves, your website should feel every bit as powerful as the work you do.

At Sierra Lin Design, we create custom Kajabi websites that blend brand design, messaging, strategy, and technology into one seamless online home.

We specialize in professional coaching websites and custom Kajabi platforms designed to help experts clarify their message, connect with the right audience, and confidently grow their businesses.

If your current website no longer reflects where your brand is headed, we would love to help bring your next chapter to life.

Explore our Kajabi website design services and book a free call.