Kajabi Funnels: Are They Good and How Do They Work?

If you run your business on Kajabi, or you're thinking about switching, Kajabi Funnels have probably come across your radar. You likely have many questions. Do you need a Kajabi Funnel? Are the built-in templates enough? How can a funnel bring in sales while you're busy creating or coaching?

A Kajabi Funnel connects your landing pages, emails, and offers, so a new lead automatically moves through the sales process, from "who are you?" to "where do I sign up?" When it's built well, a funnel handles a big chunk of your selling for you.

I'm Sierra, a Kajabi expert and designer, and I build Kajabi Funnels for coaches and course creators. Below, I'll walk you through how funnels work, the features you'll use, and whether it's a good fit for your business. Let's get started.

What Is a Funnel in Marketing?

A marketing funnel is the path someone takes from first hearing about you to buying from you.

For a coach or course creator, that path might start with an Instagram post or a podcast episode. The person downloads your free guide, gets a few emails from you over the next week or so, and then receives an invitation to join your program.

Each step of your funnel should give them another reason to trust you and want to buy from you. It's essentially building a relationship with your lead. The name comes from how the numbers naturally narrow along the way. Plenty of people grab the freebie, but only a smaller group goes on to buy.

What Is Kajabi?

Kajabi is an all-in-one platform for selling courses, coaching, memberships, communities, and other digital products. Your website, email marketing, checkout, and student content are all included in one Kajabi account.

For funnels, that means you don't need any third-party tools to connect your opt-in form, emails, and checkout. They already work together.

Learn more about what Kajabi is used for.

What Are Kajabi Funnels?

Kajabi Funnels are the platform's built-in tool for creating marketing and sales paths. A funnel connects landing pages, an email sequence, and an offer, so a lead who opts in on one page gets the right emails and eventually lands on the right checkout, primed to buy.

In older tutorials, you might see Kajabi Funnels being called Pipelines, which was Kajabi's original name for the feature.

Kajabi offers funnel templates for common setups, such as a freebie opt-in, a webinar, a product launch, or a coaching application. You pick one, attach your offer, and Kajabi generates the pages and emails with placeholder content for you to edit.

However, you don't have to start from a template. They're often lacking. You can also build a funnel piece by piece using Kajabi's pages, forms, email sequences, and automations. That's how I build custom funnels for my clients as their Kajabi expert.

Kajabi Funnel Features

Let's take a look at the most important Kajabi Funnel features.

Funnel Templates

Kajabi offers ready-made templates for popular funnel types, including freebie opt-ins, webinars, product launches, and coaching applications. Once you choose one, it generates the pages and emails you need, filled with placeholder copy you swap out for your own.

However, as a Kajabi expert, I typically don't recommend using Kajabi Funnel Templates. In my opinion, they're too generic and limiting.

Landing Pages and Forms

Every funnel needs a place for people to land and express their interest. Kajabi's page builder lets you create opt-in pages, sales pages, and thank-you pages, and forms collect names and emails and add each new contact to your list.

Email Sequences

Once someone opts in, an email sequence takes over. You write the emails, set the timing, and Kajabi sends them to every new subscriber.

Automated emails like these can make a huge difference for your bottom line. In a recent analysis of billions of marketing emails, automated emails made up only 2% of sends in 2025 but brought in a whopping 30% of email revenue.

Offers and Checkout

An offer in Kajabi is a product, or a bundle of products, plus its price. Your funnel sends people to the checkout page for that offer, and you can add an order bump at checkout or an upsell after purchase to raise the value of each sale.

Automations

Automations let your funnel respond to what people do. Kajabi can tag a lead when they fill out a form, remove a buyer from a sales sequence, or grant access to a product after purchase.

With the right automations in place, each person gets a path that fits their choices instead of the same generic emails as everyone else.

Analytics and A/B Testing

Kajabi tracks page views, opt-ins, conversion rates, and email opens and clicks for your funnels. You can also split test two versions of a landing page to see which headline or layout brings in more sign-ups. I recommend this to all my clients!

Are Kajabi Funnels Good?

Yes, as long as you build them around your business instead of around a template.

Kajabi's Funnel templates can work as a starting point if your plan matches one exactly and you don't need much flexibility. But in my experience, most of my clients don't fit that mold. Your business is unique, and no single template covers everything you need from start to finish.

When you work with me, I build each funnel piece by piece with Kajabi's pages, forms, email sequences, and automations. That approach gives you control over every customer touchpoint and increases your conversion rates.

When your funnel is built from scratch, you can:

• Send buyers and non-buyers down separate email paths.
• Tag leads by interest, so your follow-up speaks to what they signed up for.
• Match every page and email to your brand.
• Add steps a template doesn't include, such as a quiz, an application, or a challenge.

At Sierra Lin Design, a custom Kajabi Funnel always starts with strategy. We'll figure out who you want to attract, what they need to hear before they buy, and what happens after they say yes or no.

When you work with a Kajabi expert like me, you end up with a funnel that fits how you sell, without spending weeks learning automation logic on your own.

FAQs

Do I Need a Funnel if I Already Have a Website?

Both are important. A website gives people a place to learn about you, and a funnel guides them toward the next step. Most visitors leave your website without buying, and a funnel gives you a way to capture their email and keep the conversation going. The two work best together.

Are Kajabi Funnels Included in My Plan?

Yes. Funnels come with Kajabi plans, so you don't pay separately for the feature. Some advanced automation options, like conditions that change what a lead receives based on their actions, are only available on higher-tier plans.

Can I Add Upsells and Order Bumps to a Kajabi Funnel?

Yes. An order bump appears on the checkout page as a small add-on buyers can tick before they pay, like a workbook or a bonus training. An upsell appears right after purchase and lets buyers add a bigger offer, such as a coaching session, without re-entering their card details. Both are set up on your offers in Kajabi, and they can raise the value of each sale without any extra work.

Get a Smart, Strategic Kajabi Funnel for Your Business

Kajabi Funnels give you everything you need to turn new leads into buyers inside the platform. You can use one of Kajabi's free templates to build your funnel, but a custom funnel that's built around your offers and audience tends to bring much better results.

I'm Sierra, a Kajabi expert and designer. At Sierra Lin Design, I plan and build custom Kajabi funnels, websites, and automations for coaches and course creators, so your platform keeps selling automatically even when you're busy with something else.

Ready for a high-converting funnel on Kajabi? Book a free call, and let's plan your next Kajabi Funnel together.