Kajabi Website Launch: Money Coach Lindsey Cassell of Your Money BFF

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How do you design a website that's not only beautiful and uniquely eye-catching, but also tells the story of your brand in a way that inspires your ideal clients to take action?

This is precisely the challenge we tackled (and rocked! 🥳) in our Kajabi website design project for Lindsey Cassell’s Your Money BFF brand. Her work introducing young professionals to investing shaped the website’s messaging and design.

Lindsey and I elevated her Kajabi website to match the value she provides her students and clients through custom design and copywriting. If you're looking for effective investing strategy (minus the confusing financial lingo 🤑) then Lindsey is your go-to girl.

Our Kajabi design to-do list?

Design and branding that reflects the value of Lindsey's offers in elegant touches like gold detailing, while simultaneously being welcoming and fun!
Copywriting and funnel flow following Donald Miller’s StoryBrand framework. Lindsey and I dug deep into the heart and mission of her brand, which informed the copywriting for her website and Stressed to Invested sales page.
An elevated user experience more akin to the flowing grace and layout of a Showit website design (no more default "Kajabi boxy")

"I had high expectations based on other reviews and Sierra STILL exceeded every expectation."

"I am picky and Sierra took feedback incredibly well. I'm so happy with how my design and copy turned out. Not only did she help me create a great website, she helped me tell my story in a way I didn't have words for before. She's also such a subject matter expert. I had so many questions for her and she always responded with detailed, thoughtful answers. I will recommend Sierra to anyone who will listen!"

- Lindsey Cassell
Money Coach

We also organized Lindsey’s introductory resources to give new visitors a clear starting point.

The project featured:

A page introducing the Grow Your Money Workshop and Lindsey’s approach to investing education.
The Spending Tracker Spreadsheet, presented as a practical introductory resource.

I asked Lindsey to share with me her favorite parts of working together, and what she loves most about her new Kajabi website:

What is your favorite part of your new Kajabi website and set up?

"I love the design! It feels so much like me and looks great."

How do you think this update will impact your business?

"I've already made a sale from it and it came super easy! It's so nice not to have to explain every detail of my program via DM anymore - people can read it on the site!"

Did we successfully accomplish your design goals? What was your favorite part about working together?

"Yes!! My favorite part was getting to work with Sierra! She was SO professional, responsive, kind, and gave great suggestions. I couldn't have picked a better designer."

I was so honored to partner with Lindsey to elevate her brand and website, bringing her story and offers together in a design that felt like her.

Sierra Janisse · Kajabi Designer, Kajabi Expert, & Kajabi Website Designer

Sierra Janisse is a verified Kajabi Expert who helps online business owners build profitable websites on Kajabi. From SEO and copywriting to website design, branding, automations and funnel strategy, she is the go-to expert for Kajabi users who want to attract more clients and customers with their websites.

Work With Sierra

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