Kajabi Coaching: How It Works and Why It's SO GOOD!

Kajabi Coaching gives you specialized tools to run your online coaching business more smoothly and scale beyond one-on-one sessions.

Since Kajabi is an all-in-one platform, you get EVERYTHING in one place—client management, payment processing, course creation, automated email sequences, and more—instead of juggling five different apps (and paying for them).

As a Kajabi website designer for coaches, I know that you can generate some serious revenue on the platform because it eliminates the tech headaches that often kill momentum. Here's what Kajabi Coaching is, how it works, and all the fun, different ways you can use it to grow your business 💸

What Is Kajabi Coaching?

Kajabi Coaching is a combination of features and products within the Kajabi platform that coaches can use to build, market, and scale their expertise online. You may already be familiar with some general Kajabi features, such as website building, email marketing, and course creation.

But there are also features that Kajabi Coaching offers specifically for knowledge entrepreneurs who sell coaching sessions, whether it's one-on-one coaching or group programs. Coaching is a $4.56 billion global industry, and a big chunk of Kajabi users are coaches, so there are specialized features to help you get and serve more coaching clients.

Kajabi Coaching Main Features

Kajabi built these coaching features because they know most coaches waste hours every week switching between different apps just to run their business. Here's what you get:

• Built-in Live Video Coaching: Host one-on-one or group sessions directly on the platform with screen sharing, recording, and interactive tools.
• Integrated Scheduling & Booking: Clients book sessions through your website, and payments process automatically, and you can also sync everything with Google Calendar and Calendly if you're already using them.
• Group Coaching Tools: Run workshops, team sessions, or cohort-based programs where clients learn together, and scale from 1:1 to 1:many.
• Automated Recording Uploads: Your live sessions automatically upload to your content library. Clients can access recordings on demand without you lifting a finger
• Coaching Package Creation: Build bundled session packages or charge per session, and you can also set up payment plans, subscriptions, or one-time payments.
• Homework Assignments: Give clients action items between sessions and track their completion.
• Mobile Access: Manage your entire coaching business from your phone with the fully-featured mobile app. Your clients can use the app, too 🤳
• Community Features: Create private spaces where your coaching clients can connect, share wins, and support each other between sessions.

One of my FAVORITE things about Kajabi is that the platform doesn't take a revenue cut. You pay the same flat fee for your subscription, but every dollar you earn from your coaching stays in your pocket, no matter how much you scale.

In other words, you could sell your coaching program for $500 once, and your Kajabi subscription would be $71/month. Sell the same program 5 times, earn $2,500, but your monthly subscription is still the same.

Is the Kajabi Coaching Product Good?

Heck yes! Kajabi Coaching solves MANY different headaches that I'm sure you've experienced in the past as a coach trying to grow. It can be really annoying, time-consuming, and ineffective to try to juggle separate tools for scheduling, payments, client management, content delivery, and marketing.

Kajabi offers ALL the features you need to attract clients and, most importantly, serve them well with your coaching services.

Client experience matters more than you think. When someone books through your professional Kajabi site, gets automated confirmation emails, joins sessions seamlessly, and accesses their portal afterward, they perceive higher value. You can charge accordingly 😉

How to Set Up Coaching in Kajabi?

Setting up coaching in Kajabi is pretty easy, but it ultimately depends on your goals and what kind of coaching services you offer. Here's a general step-by-step of what you'll do:

1. Create Your Coaching Product: Go to Products > Create New Product > Choose "Coaching." Pick between one-on-one sessions or group coaching based on your business model.
2. Set Your Pricing Structure: Choose whether to sell individual sessions, session bundles, or subscription-based coaching. Set your rates and payment options (one-time, payment plans, or recurring).
3. Configure Your Scheduling: Connect your calendar (Google Calendar or Calendly) and set your availability. Clients will book directly through your Kajabi site, and the payments process automatically.
4. Set Up Your Client Portal: Customize the space where clients access their session recordings, homework assignments, and resources. This is where they'll spend most of their time between sessions.
5. Create Your Booking Page: Build a landing page where potential clients can learn about your coaching and book their first session. If you don't have a full Kajabi website yet, you should consider creating one, too.
6. Test Everything: Run a test session with a friend or colleague to make sure the video, recording, and booking flow work smoothly before launching.

Kajabi also has a solid customer support team, so if you run into any trouble, such as trying to set up community interaction or view client progress, they'll quickly help you out! As a Kajabi designer, I've had to get in touch with them many times, and I've always found them super helpful.

Kajabi for Coaches: My Honest Thoughts

In my not-so-humble opinion, Kajabi is a FANTASTIC platform for coaches, whether you're doing one-on-one coaching, group coaching, or even digital products like self-paced online courses and coaching templates.

Creators (not just coaches) have made over 2 BILLION dollars on Kajabi in 2024 alone, and it's because this platform was built by entrepreneurs who understand the coaching business model.

They give you SO many options to bring in revenue, from single sessions to cohort-based programs, workshops, and mastermind-style groups.

At first, it can feel that Kajabi's pricing is too steep (starting at $71/month when billed annually), but when you take into consideration the fact that you get EVERYTHING, including your website, on the platform, you realize that you'd be paying much more for all these features and tools separately.

Plus, Kajabi websites just look gorgeous. If you don't believe me, check out these Kajabi life coach website examples.

What Are the Pros and Cons of Kajabi?

Kajabi isn't perfect for every coach, but I bet it's pretty dang great for most! Here are the main pros of the platform:

• Everything integrates natively
• No fees are eating into your coaching revenue
• Built-in live streaming
• Group coaching tools let you scale beyond 1:1 sessions
• Mobile app keeps you connected to your business anywhere
• Client portals create a professional coaching experience
• Kajabi websites are SOOOO pretty (don’t let anyone tell you otherwise!)

At the same time, naturally, there are a few cons to consider:

• Higher monthly cost than more basic tools (starting at $71/month when paid annually)
• Potential learning curve depending on how tech-savvy you are
• You may be attached to your old tools, and habits can be hard to break

These cons are valid, but IMO, if you're serious about scaling your coaching business, the pros massively outweigh the cons.

FAQs

Is There a Better Platform Than Kajabi?

For coaches? I don't think so. Some platforms may be cheaper (at first glance), but they lack the marketing and website tools Kajabi offers, which costs you money in the long run. Kajabi also allows you to host your website, which would be a big expense if you had to do it separately. Many other platforms offer website building, like Showit or Squarespace, but these website builders don't have features like email marketing automations and funnels.

Is Kajabi Worth It for Beginners?

Yes, as long as you're serious about building your business! In my opinion, many coaches at the beginning of their career waste a lot of time trying to make different tools work together. Kajabi saves you a ton of time, and it improves your client experience, so that you can retain more clients and generate more revenue in the long run. It's an investment, but it's worth it.

Is Kajabi Easy to Set Up?

It depends. Kajabi is a robust platform, so there's a lot that you COULD set up. You may need to watch a few tutorials or get in touch with the support team to get some questions answered, but it's a very user-friendly platform overall. There are just so many features, and it can take time to learn all of them.

How Much Is Kajabi?

Plans start at $71 per month for the Kickstarter plan, which includes basic features you need to get started with your coaching services as well as your website. If you need more features, you can upgrade to Basic ($119 per month), Growth ($159 per month), or Pro ($319 per month). You can learn more on Kajabi's pricing page.

Does Kajabi Coaching Cost Extra?

Nope! Coaching features are included in all Kajabi plans. You're not paying extra for live video, group coaching tools, or client portals like you would with add-ons on some other platforms.

Can I Use Kajabi Coaching for Group Coaching?

Yup. Kajabi has strong group coaching features, allowing you to run cohort-based programs where students progress through content together, host live group sessions with multiple participants, and create community spaces for peer interaction. 12/10!!!

Launch a Profitable Kajabi Coaching Website

Kajabi coaching gives you everything needed to build, market, and scale an online coaching business. However, to succeed on Kajabi, you also need a strong website that attracts new leads and converts them into loyal clients. This is exactly what I can help you with at Sierra Lin Design.

My signature service allows you to launch a profitable Kajabi website in JUST. ONE. MONTH.

The best part about it is that I don't just design your website. I also help you develop your offer & product strategy, set up automations, optimize for SEO, and more.

Get in touch with me, or take the next step by booking a call.