How to Hire a Kajabi Website Designer: Cost, Process, Tips

So you've outgrown your DIY Kajabi site. Or maybe you just signed up for Kajabi and want it set up right the first time. Either way, you're wondering whether to hire a Kajabi website designer, and how to pick a good one without wasting time or money.

I've been building on Kajabi for more than seven years, back before "Kajabi designer" was even a job title. So I'm sharing what I'd want to know if I were hiring me.

You'll learn what a designer does, where to find one, the questions to ask, the red flags to avoid, and what to expect for cost and timeline.

What Does a Kajabi Website Designer Do?

A Kajabi website designer plans, designs, and builds your website inside Kajabi, so it looks like your brand, explains your offers clearly, and moves visitors toward working with you. The good ones don't stop at pretty pages. They also connect the forms, checkout, and emails behind them.

Depending on the project, that can include:

• Mapping your site structure and the next step you want visitors to take
• Designing your homepage, about page, sales pages, opt-in pages, and membership area
• Connecting your forms, offers, checkout, and email automations
• Testing everything on desktop and mobile before launch

As a Kajabi web designer, I start every project with strategy. A gorgeous site that never books a client is just an expensive brochure.

Kajabi Website Designer vs. Kajabi Expert vs. Tech VA

These titles get used interchangeably, but the work is different:

• A Kajabi website designer focuses on how your site looks, reads, and converts.
• A Kajabi expert usually covers more of the platform, like strategy, funnels, setup, and ongoing support.
• A tech VA (virtual assistant) handles day-to-day tasks, like uploading lessons or fixing a broken link.

You'll also see narrower titles, like a Kajabi sales page designer or a Kajabi membership site designer. Those folks focus on one piece of the platform, which works if that one piece is all you need.

Some of us do a mix (hi, that's me). Just make sure the person you hire covers the work your project needs.

Do You Need a Designer, or Can You DIY Your Kajabi Site?

Not every online business owner needs a designer on day one. Kajabi has a built-in website builder and templates, and plenty start there.

DIY can work if you're testing a new offer, your budget is tight, and you have time to learn the platform. Just know that Kajabi lets you rearrange sections but isn't a free-form drag and drop editor, so it usually takes longer than people expect.

Going that route? Start with my free Kajabi templates so you aren't staring at a blank page.

Hiring a designer makes more sense when you're embarrassed to share your link, you're getting ready for a launch, or you're spending more time fighting your website than coaching.

Kajabi isn't cheap, either. A half-built site means you're paying for a platform that isn't paying you back.

Still deciding? My Kajabi website design guide compares DIY, templates, and done-for-you side by side.

How to Hire a Kajabi Designer in Six Steps

Here's the hiring process I'd follow from start to finish:

1. Define the project. List the pages, offers, and funnels you need, plus anything you're moving over from another platform.
2. Set your budget and launch date. Both shape who you can hire and how much they can take on.
3. Shortlist two or three designers. Look for Kajabi sites in their portfolios, ideally built for business owners like you.
4. Book discovery calls. Bring the questions below, and notice whether they ask about your business before they talk design.
5. Compare written proposals. Line up the scope, timeline, and price side by side, not just the total.
6. Sign the agreement and book your start date. Then start gathering your content so the project kicks off on time.

Where to Find a Kajabi Designer

Start with people who already know the platform:

• Ask other business owners. A referral from someone whose Kajabi site you love is hard to beat.
• Read my list of the Kajabi experts I know and trust.

General freelance marketplaces can work for small fixes. For a full website, I'd pick a specialist who builds in Kajabi every day, so you aren't paying someone to learn the platform on your project.

What to Look For in a Kajabi Website Designer

Portfolios start to look alike after a while. These five things tell you more than pretty screenshots:

• Kajabi-specific work. Ask to see Kajabi sites they've built, not just websites in general. Browse the best Kajabi websites to get a feel for what's possible.
• Experience with businesses like yours. A designer who works with online business owners already knows how discovery calls, programs, and client onboarding fit together.
• Strategy before design. They should ask about your offers and ideal clients before they talk colors and fonts.
• Help with the words, too. Find out whether copywriting or messaging support is included, or if you'll be writing everything yourself.
• A clear process. You should know what happens each week, what they need from you, and when you'll see drafts.

One more thing: custom should mean custom. A good designer builds your site around who you are, not around a template.

Take Born to Roam Bookkeeping for instance - Meg’s personal brand is what sets her apart from the competition. We used her unique branding to create a website with a welcoming blend of outdoorsy adventure reminiscent of a long hike through the Northern California redwoods and a neutral palette of cinnamons, caramels, and pine green. 🎨

Questions to Ask Before You Hire

Bring these to your discovery call:

• Have you built Kajabi websites for online business owners, and can I see them?
• What's included in your package, and what isn't?
• Who writes the website copy?
• Will you set up my forms, offers, checkout, and automations, or just design the pages?
• Will you build the site inside my own Kajabi account?
• How many rounds of revisions are included?
• What's the timeline, and what do you need from me to stay on schedule?
• Can you move my site from another platform?
• Will I be able to update the site myself after launch?
• What support do I get after launch?

A good designer will be glad you asked. If the answers get vague, that tells you something, too.

Red Flags to Watch For

Slow down if you spot any of these:

• No Kajabi examples in their portfolio
• A template sold as "custom" design
• No questions about your offers, audience, or goals
• A vague scope or no written agreement
• Promises they can't control, like guaranteed sales
• No plan for testing your forms, checkout, and mobile layout before launch

Curious about the mistakes a good designer helps you dodge? Here are 9 common Kajabi website mistakes and how to fix them.

Want to see what strategy-first Kajabi design looks like? Take a peek at my portfolio.

How Much Does a Kajabi Website Designer Cost?

The cost of a Kajabi website designer depends on the scope, the designer's experience, and how much strategy is included. Designing a few pages is a very different project from a complete brand, website copy, and backend setup. That's why I quote each project on what it needs.

Kajabi web design is usually priced one of three ways:

• Hourly. Best for small updates and technical fixes.
• Flat project rate. Common for full builds, like a website, sales pages, or a membership area.
• A mix of both. A set project first, then ongoing support after launch.

A few things move the price up or down:

• The number of pages and funnels
• Whether branding and copywriting are included
• How many offers, checkouts, and automations need setup
• Whether you're moving over from another platform
• How quickly you need to launch

When you compare quotes, look closely at what's included. A lower price that leaves you writing the copy and connecting the automations yourself might not be the deal it looks like.

One more budget note: your Kajabi subscription is separate from your designer's fee.

How Long Does It Take to Build a Kajabi Website?

It depends on the size of the project and how quickly you can share your content and feedback. My Kajabi Coach Accelerator includes launch planning, so you'll know what's due from you and when.

Timelines usually slip when content, photos, or feedback run late. That's the part you control, so ask your designer what they need from you and when.

What to Have Ready Before You Hire

You don't need everything figured out. But having a few things ready makes your quotes more accurate and your project faster:

• Your offers and prices, even if they're still in draft
• A short description of your ideal client
• Two or three websites you love, and why
• Your logo, brand colors, and photos (or a note that you need them)
• Access to Kajabi, your domain, and any tools you're keeping
• Your launch date, if you have one

Need photos? Grab my free Brand Photo Shot List so you know exactly what to capture.

Stuck on the strategy pieces? That's normal, and a good designer will help you sort them out.

What Working With Me Looks Like

My Kajabi website design services follow one rule: strategy first, then design and implementation. Here's how a project flows:

1. Clarify the goal. I get clear on what you sell, who your site serves, and which actions matter most.
2. Plan the experience. I map the pages, offers, forms, and funnels your visitors will move through.
3. Build in Kajabi. I design and build everything inside Kajabi and connect the pieces behind the scenes.
4. Review and refine. I test the full journey on desktop and mobile, then polish the details.
5. Launch with confidence. Your site and systems go live, ready for real visitors and clients.

Inside the Kajabi Coach Accelerator, that covers:

• Offer and product strategy coaching
• Brand design
• Website copywriting
• SEO strategy and keyword research
• Custom Kajabi website design
• Client flow planning and automation setup
• A launch-with-ease gameplan

It's a one-stop shop, so you aren't juggling a designer, a copywriter, and a tech person.

Already on another platform? I move coaches over to Kajabi from Squarespace, Teachable, Wix, and WordPress.

FAQs

Does Kajabi Have a Website Builder?

Yes. Kajabi includes a built-in website builder with templates, so you can run your whole site on the same platform as your offers and emails. You can rearrange sections, but it isn't a free-form editor, so customizing it usually takes more time than people expect.

Is a Kajabi Website Designer the Same as a Kajabi Web Developer?

No. A designer plans the look, layout, and client journey using Kajabi's built-in tools. A developer writes custom code for features the builder can't handle on its own. Most Kajabi users only need a designer, because Kajabi is made to work without any code at all.

Can a Kajabi Website Designer Help With SEO?

Some can, so ask before you hire. At a minimum, your designer should set up page titles, meta descriptions, headings, and image alt text. In my Kajabi Coach Accelerator, SEO strategy and keyword research are part of the project, so your site is built to be found.

Will I Be Able to Update My Kajabi Website Myself?

Yes. Kajabi's page editor lets you change text, swap images, and add new sections without touching code. Ask your designer for a walkthrough or training videos at handoff, so you feel confident making small edits and know when to call in help for bigger changes.

Can a Kajabi Designer Move My Site From Another Platform?

Yes. I move business owners over to Kajabi from Squarespace, Teachable, Wix, and WordPress. A good migration plan covers your pages, offers, email list, and custom domain, so nothing gets lost in the move. Just plan the switch well before your launch date, so there's time to test everything.

Ready to Hire a Kajabi Website Designer?

The right designer saves you time, protects your launch, and gives you a site you're proud to share. Look for Kajabi experience, a strategy-first process, and a clear scope.

Then ask good questions, get your content ready, and trust your gut on the call. When you feel confident in your Kajabi, you show up differently in your business.

Want a Kajabi website designer who handles the strategy, design, and setup for you? Learn more about the Kajabi Coach Accelerator, or book a call with me here.