9 Amazing Life Coach Web Design Examples + Why They Work

Building a life coach web design that works can be...difficult! Not even because making something pretty is hard. Canva exists, and so do a million templates, right? 

The problem is that many life coach websites look great but do absolutely nothing. AKA, they don't book clients, explain what you offer, or guide your target audience anywhere useful. They usually have a vague headline about "transformation," but zero clarity on what working together looks like.

If you want your life coach website to have strategy, clarity, and systems that turn visitors into booked clients, here's what goes into building one, plus 9 examples that get it right.

How to Build a Life Coach Website?

Most people think life coach web design = picking fonts and colors. Sorry, wrong! If that's all you're doing, you're building a digital brochure that just sits there looking nice while your competition books clients.

A website that converts needs all of these elements working together:

• Branding: Your visual identity should be cohesive and memorable, not just pretty
• Messaging: Clear language that speaks to your ideal client's struggles and shows them how you can help
• SEO: If people can't find you on Google, your beautiful site is largely invisible
• Web Design: Yes, aesthetics matter, but design should guide visitors toward booking, not just impress them
• Tech & Automations: Email sequences, booking systems, payment processing, AKA the behind-the-scenes stuff that runs your business

Skip any of these, and you've got a website that might look professional, but it won't position you clearly or function from a technical standpoint.

The life coach industry is projected to grow by 9.9% each year. Translation: lots of opportunity, but fierce competition. And your website is KEY to beating it 🔑

What Is the Best Website Builder for Life Coaches?

Kajabi, hands down!

Sure, you could use Squarespace for a basic portfolio site, or Wix if you want to spend hours fighting with widgets...BUT Kajabi is different because it's built specifically for people who sell their expertise, like life coaches.

You get your website, email marketing, course hosting, payment processing, client portals, and booking systems all in one place. There's FINALLY no need to juggle five different platforms and pay for multiple subscriptions.

My favorite thing about Kajabi is that it lets you build a site that looks beautiful and runs smart automations and sales funnels without needing a developer.

💖 Take a look at these Kajabi website examples, or learn more about the best Kajabi features that help coaches book more potential clients!

9 Examples of Life Coach Web Design That'll Knock Your Socks Off

1. Susan Duesbery

Susan Duesbery helps unfulfilled women, even the outwardly successful ones, realize they're enough, speak their truth, and become who they were meant to be. But her old website didn't match the transformation she delivers.

We built her a Kajabi site with a calming color palette that reflects her intuitive approach, an About page that showcases her compelling personal story (the reason she's so good at what she does!), and a landing page for her free guide, Be Triggered No More.

Now, Susan has a brand she is deeply proud of. 

As she put it: "When I look at what you've helped me create, I feel limitless. You so beautifully captured the essence of who I am and of my brand that I feel so much more confident in my ability to get my life's work out in the world."

2. Diane Mahoney

Diane Mahoney coaches women over 45 to reclaim their vitality, confidence, and purpose. She needed a website that felt as uplifting and empowering as her coaching style.

So, we built her a semi-custom Kajabi site with bold purple and gold hues, streamlined navigation, and messaging that reads like a warm high-five!

Diane's response: "I feel like Sierra completely got me and my business vision and brought it to life even through a template. This felt like such a custom job." 

The personalized design allows her to move forward with pride, directing clients to a site that's professional, user-friendly, and truly hers.

3. Jennifer Arnspiger

Jennifer Arnspiger coaches, writes, and advocates for highly sensitive people, but her old site didn't reflect the intentional and calming work she does.

We built her a Kajabi custom design with soft, soothing colors, elegant fonts, and a layout that prioritizes ease because her audience craves peace. Every element feels generous and functional, guiding visitors to her coaching, writing, and resources.

Jennifer started generating aligned leads and professional opportunities almost immediately. 

As she shared: "I'm being reached out to with professional opportunities that I know are only happening because of how well-represented my work and business are on my website. I'm generating leads and sales that I feel so good about because they are fully aligned."

4. Jasmine McLeod

Jasmine McLeod had the clarity, the heart, and the impact, but her website was holding her back. It felt clunky, invisible on Google, and exhausting to manage. Plus, her tech stack was draining her time instead of supporting her business.

We built her a fully custom Kajabi design that modernized her brand, showcased her freebie assessment and coaching packages clearly, and set up funnels and automations. 

Within 30 days of launch, Jasmine made her first sale and started seeing real traffic with strong conversion rates!

5. Rosanne Callens

Rosanne Callens coaches high-achievers on leadership, career success, and finding joy in the process. She admitted she was embarrassed to share her old professional website because it didn't represent her brand or support her business goals.

We designed her a Kajabi custom website with her brand colors, elegant layouts, and strategic user flow, covering everything from the essential legal elements to her online course. Now Rosanne has a site that's not just beautiful, but functional and built to grow with her!

As Rosanne said: "I've finally got a digital home that feels like home. I am just so incredibly proud of this website! I can't stop smiling every time I share it!"

6. Dávid Hanc

Dávid Hanc has spent 13 years helping thousands of people master their minds and unlock their potential, guiding them toward more fulfilling lives with joy and prosperity. Despite his experience and impact, his website wasn't doing him justice, and he needed a platform that reflected his work better.

We built him a Kajabi site with a bold color palette of rich blues and reds and a strategic flow that guides visitors from his freebies to his story to booking. 

As Dávid put it: "Sierra knocked me out of the park. She not only delivered, but OVER-delivered with her skills and kindness. She immediately 'felt' what I needed even before I said it!"

7. Tricia Daye

Tricia Daye helps busy entrepreneurs end their overwhelmed AND underwhelmed realities to create lives with joy, fulfillment, and vitality. Her audience is drowning in daily chaos, but her old website wasn't speaking to that pain point clearly enough.

We built her a Kajabi site with messaging that speaks directly to busy doers and a unique color scheme true to her brand. Her free 5-day challenge (Chaos to Calm) gives visitors an easy entry point, and her private coaching page emphasizes her relaxed, phone-based approach.

As Tricia said: "Having a professional website up and running with a beautiful design allows me to run a business."

8. Beatrice Weber

Beatrice Weber is a speaker, author, and coach whose superpower is inspiring others through the graceful telling of her personal story. She needed a website that could showcase the many facets of her work, including activism, speaking, writing, and coaching, without feeling cluttered or confusing.

We built her a life coach website with dedicated pages for each facet of her brand, multiple lead magnet opt-ins, and a streamlined blog to showcase her writing. The design is intentional and beautiful!

Within weeks of launch, Beatrice booked her first speaking gig directly from the website. As she put it: "The website gives me credibility as well as provides information to potential clients."

9. Childless & Heartstrong

Niki Allinson created Childless & Heartstrong to empower and uplift childless creators and help them explore and nurture their creativity. She needed a website that felt vibrant and welcoming, a sanctuary where creativity can flourish.

We built her a Kajabi landing page with a color palette showcasing beautiful, vibrant shades paired with simple fonts that stand out against the artsy elements. It's designed to build her mailing list and set her up for a successful community launch.

As Niki shared: "Sierra brings enthusiasm, professionalism, and creativity to her projects! Her intentional approach to onboarding/offboarding her clients with clarity, celebration, and thoughtfulness adds a personal touch to her services."

How to Build the Best Life Coaching Business Website

Stop trying to DIY your website!! I know it's tempting. Website builders promise that you can "launch in a weekend," and templates look pretty enough...but you need MORE to stand out.

For winning life coach web design, you need a partner who thinks like a strategist, not just a designer. Yes, beautiful design IS important (don't let anyone tell you it's not), but if your site doesn't position you clearly, guide visitors through a funnel, or show up on Google, it's not doing ENOUGH.

Your website designer/strategist should handle:

• Branding so you stand out instead of blending in
• Messaging so your ideal clients understand how you help them
• SEO so people can find you when they search for what you offer
• Strategic design so your layout guides visitors toward booking
• Automations so your email sequences, booking system, and client onboarding run without you

When all of these pieces work together, you get a site that attracts clients, converts them, and supports your business growth.

Just take a look at these best website design practices for coaches.

 

Kajabi Coach Accelerator: Get Your Life Coach Web Design in Just ONE Month

You know what's worse than not having a website? Having "launch website" on your to-do list for six months straight. You see it on your agenda so many times that it stops meaning anything. Meanwhile, you're losing clients to coaches who actually DO have good websites.

The problem isn't you! It's that launching a coaching website has too many moving pieces. Branding, messaging, design, SEO, automations, copywriting...each piece takes time, and when you're doing it yourself (or coordinating multiple people), it drags on forever.

This is why Kajabi Coach Accelerator exists. You get EVERYTHING done in one month:

• Offer & Product Strategy Coaching
• Comprehensive Brand Design
• Website Copywriting
• SEO Strategy & Keyword Research
• Custom Kajabi Website Design
• Client Flow Planning & Automation Setup
• Launch-With-Ease Gameplan

In just 30 days, you'll go live with a profit-ready site that attracts clients and positions you as THE expert in your niche.

Learn more about the Kajabi Coach Accelerator and stop putting off what could be making you money.