What Is Kajabi Used For? Top 5 Features for Coaches

If you're a coach, you're probably spending too much time jumping between platforms.  One for your website, another for email, a third for payments, and maybe a fourth for hosting your programs? That’s too many. You've heard Kajabi might solve this problem, but what is Kajabi used for exactly?

Kajabi is an all-in-one platform that lets coaches, consultants, and course creators build, market, and sell their offers without stitching together a dozen different tools. Here's everything you need to know.

What Is Kajabi?

Kajabi is a complete platform for coaches and creators who want to turn their knowledge into income. Instead of paying for separate services to handle your website, email marketing, course hosting, and payment processing, Kajabi bundles everything together.

Creators who use Kajabi earn a whopping 25% more on average compared to those selling through just social media alone. Plus, nearly half of Kajabi users report better creative control over their business, and 42% say they've gained more work-life balance.

What Can You Do with Kajabi? Top 5 Kajabi Features for Coaches

Kajabi gives coaches powerful tools that work together to simplify how you run your business. Here are the 5 features that make the biggest difference:

1. Create and Host Digital Products

Kajabi lets you build and deliver coaching programs, courses, and membership sites through the same platform. 

You can upload videos, PDFs, worksheets, and other resources, organize them into modules, and control when/how your clients get access to each piece.

If you sell online courses or other digital products, Kajabi is perfect for growing your business.

Learn more about how to build a Kajabi sales page for selling digital products.

2. Build a Website

Your Kajabi website is where potential clients learn about your coaching and decide whether to work with you. Arguably, it's the most important marketing piece of your online business, whether you're selling 1:1 coaching, creating courses, or doing both.

Kajabi offers a drag-and-drop editor, so you can create landing pages, sales pages, and a full site. 

The best part is that you can easily add forms, payment buttons, scheduling links, and other funnel pieces to your Kajabi site without needing to leave the platform and integrate it with something else.

Just take a look at these beautiful (and functional) Kajabi websites if you're looking for inspiration.

3. Automate Your Email Campaigns

Kajabi's email marketing automation keeps you connected to your audience without manual follow-up.

You can set up sequences that send welcome emails when someone joins your list, nurture leads who downloaded a freebie, or check in with clients after they complete a milestone. 

Once you build the automation, it runs on its own from the centralized platform.

4. Run Sales Funnels

A sales funnel guides people from discovering your coaching to enrolling in your program or investing in 1:1 services.

Kajabi includes pre-built funnel templates you can customize, like opt-in funnels to grow your email list or product launch funnels to sell your signature offer. Each funnel connects your landing pages, emails, and checkout process so leads move smoothly from one step to the next.

You don't need to invest in any extra third-party tools or make them work together using Zapier. Everything is native to Kajabi and easy to set up. Plus, if you have any questions, you can easily reach out to Kajabi support.

5. Track Your Business Performance

Kajabi's dashboard shows you how your coaching business is performing in real time. You can see how many people visited your sales page, how many joined your email list, which offers are selling, and how much revenue you're generating.

This data helps you make smarter decisions about what to do next, or if there's anything about your current marketing strategy that needs tweaking.

What Are the Benefits of Using Kajabi?

Kajabi is a robust platform, and its main benefit is that it eliminates the need to manage multiple subscriptions and platforms. But it also does more than that:

• You avoid paying for separate tools since Kajabi handles website hosting, email marketing, course delivery, and payments in one subscription.
• Your client experience is smoother because they access everything through a single login instead of bouncing between platforms.
• Automations handle repetitive tasks like follow-up emails and enrollment confirmations without you lifting a finger.
• You own your customer data and email list instead of relying on social media algorithms to reach your audience.

In other words, using Kajabi both saves you time and makes you money. When your business infrastructure works together seamlessly, it has a positive ripple effect on all parts of your business.

Who Should Use Kajabi?

Kajabi is a platform for knowledge entrepreneurs and coaches who want to scale their business beyond trading time for money.

Coaches in these situations benefit most from Kajabi:

• You're ready to package your coaching into a program or membership that doesn't require you to be present for every session.
• You want to stop piecing together different platforms and dealing with integration headaches.
• You're building an email list and need consistent nurture sequences to stay top of mind with potential clients.
• You're launching a new offer and need a complete funnel that moves people from interest to enrollment.
• You've outgrown basic tools and need a platform that can handle growth

Kajabi doesn't focus on online business owners in any particular industry, so it can work well for health coaches, business coaches, life coaches, career coaches, and other experts who want to turn their knowledge into a profitable business.

How Much Does Kajabi Cost Per Month?

Kajabi offers three pricing tiers:

• The Basic plan costs $143 per month and includes everything you need to run a simple coaching business with 1 website and 5 products.
• The Growth plan is $199 per month and supports 1 website and 15 products, plus it adds advanced automations.
• The Pro plan runs $399 per month and is great for established coaches who need 3 websites, unlimited products, and dedicated support.

This is Kajabi pricing when billed annually. Monthly billing is also available, but it costs more.

Kajabi is more expensive than some other online course platforms or website builders, but you get everything in one place. If you count the cost of all the individual subscriptions you need to run your business, Kajabi will actually likely end up being cheaper.

If you’re thinking about Kajabi, you can use my special links to get 3 months for just $99 or try it for 30 days free. 

Do People Make Money on Kajabi?

Yes. Kajabi users have collectively generated over $10 billion in revenue, and coaches are a big part of that success. The platform attracts experts who teach specialized knowledge.

The top-earning categories on Kajabi include health and fitness at $1.6 billion, business and finance at $1.4 billion, and personal development at $1.4 billion.

FAQs

What is the Kajabi App Used For?

The Kajabi mobile app lets you manage your coaching business from your phone. You can check sales, respond to comments in your Kajabi community, upload content to your programs, send emails to your list, and more. You might want to use your laptop for bigger tasks, but the Kajabi app is awesome for any quick things you need to take care of while on the go.

What Is the Kajabi Branded App? How Is It Different From the Regular App?

The Kajabi branded app is a separate paid add-on (around $100/month) that lets you create a custom mobile app experience for your clients with your own logo and branding instead of Kajabi's. The regular Kajabi app is free for both you and your clients to use for accessing courses and managing your business, but it includes Kajabi branding. If you feel strongly about your branding being used, you can consider it, but most coaches do just fine with the standard Kajabi app at no extra cost.

How Does Kajabi Pay You?

Kajabi integrates with Stripe and PayPal to process payments from your clients, or you can use its native Kajabi Payments. When someone purchases your coaching offer, the payment goes to your connected account. Kajabi doesn't take a commission on sales. You keep 100% of your revenue minus standard payment processing fees. However, it will hold your money for 30 days the very first time someone pays you. After that, it doesn’t do that ever again. 

How Does Kajabi Payments Work?

I highly recommend using Kajabi Payments instead of Stripe or PayPal. It allows clients to pay you using Apple Pay, Klarna, Afterpay, Google Pay, or Google Wallet in addition to standard card payments. All payments still go directly to your connected account (just like with Stripe or PayPal), but offering multiple payment methods gives clients more flexibility at checkout, which can boost conversions. You also don’t need to set up any new accounts. Kajabi Payments handles everything, and clients can choose whichever option works best for them.

Is Kajabi Beginner-Friendly?

Kajabi has a learning curve, but it's manageable for coaches who are willing to invest time in it. The platform includes tutorials, templates, and support to help you get started. That said, the sheer number of features can feel overwhelming if you're trying to figure it out alone. Working with a Kajabi expert speeds up the setup process and helps you avoid mistakes.

Does Kajabi Host Your Website?

Yes, Kajabi hosts your website on its platform, which means you don't need to buy separate website hosting or worry about site security and updates. This is one of the reasons coaches love Kajabi. Your website, sales pages, landing pages, and more can all live in the same place at no extra cost. The Pro subscription also allows you to build 3 different websites if you run multiple businesses.

Does Kajabi Own Your Content?

No, you own all the content you create and upload to Kajabi. If you decide to leave the platform, you can export your customer data and take your email list with you. Kajabi's terms of service make it clear that your intellectual property belongs to you, which gives coaches peace of mind when building their business on the platform.

So, Is Kajabi Worth the Money? Yes, If...

Kajabi is a powerful platform, but only if you use it strategically.

I talk to coaches every week who are paying for a Kajabi account, sometimes for months, but not using most (or any) of its features. They often sign up, feel overwhelmed, and end up with a half-built website or automations. 

The platform has an incredible capacity to run your business as a system, but that requires setting up all the moving pieces to work together.

This is where an expert makes all the difference.

My signature service, Kajabi Coach Accelerator, handles the full buildout of your Kajabi platform so you can start attracting and converting clients.

Here's what you get:

• Offer and Product Strategy
• Brand Design
• Website Copywriting
• SEO Strategy and Optimization
• Kajabi Website Design
• Automation Setup
• Launch-With-Ease Gameplan

✨ Ready to use Kajabi and become unstoppable? Apply to work with me, and let's get your coaching business running smoothly.