What Is Kajabi, and Is It the Right Platform for You?

If you've been asking "what is Kajabi," you've probably hit the same wall a lot of coaches and creators do. You know you want to sell a course or coaching program online, but you're staring at a pile of tools and tabs and wondering which ones you need and whether there's a simpler way.

There is, and it's Kajabi. Here's everything you need to know about the platform to figure out whether it's the right fit for your online business.

What Is the Kajabi Platform?

Kajabi is an all-in-one platform for knowledge entrepreneurs to build, sell, and deliver digital products. You get courses, coaching, memberships, and communities, all alongside your website, email, and checkout.

Back in 2009, co-founder Kenny Rueter built a PVC sprinkler toy for his kids. Neighbors kept asking where they could get one, so he figured he'd sell a video showing people how to build it themselves.

The problem was that putting a paid video online meant juggling hosting, payments, and a website, and stitching it all together. He and co-founder Travis Rosser decided to solve that mess, and Kajabi officially launched.

Kajabi creators have now earned more than $10 billion on the platform, with the top-earning categories being Health & Fitness, Business & Finance, and Personal Development.

What Is Kajabi Used For?

At its core, Kajabi is for anyone who wants to package what they know and sell it online.

It handles the building, marketing, and money side, so you can run a digital business without becoming your own tech department.

Here's who tends to use it and what they use it for:

• Coaches running one-on-one or group programs
• Course creators selling self-paced or cohort-based courses
• Fitness and wellness pros delivering workout programs and memberships
• Experts turning their knowledge into paid digital products
• Community builders hosting a paid membership space
• Content creators monetizing a following through courses, downloads, or other paid content

Learn more about what you can use Kajabi for.

What Are Kajabi Core Features?

Kajabi packs in a lot, but here are the 5 most important features you'll find on the platform.

Product Building

You can create courses, coaching programs, membership sites, podcasts, downloads, and more on Kajabi.

It's easy to organize them into lessons and modules your clients can work through at their own pace or as a group. You can also drip content out on a schedule so people get it week by week instead of all at once, and drop in quizzes. 

In other words, you can largely sell digital products in whatever way you want.

Email Marketing

Kajabi's email tool runs on the same data as the rest of your business, which is what makes it useful. Because it knows who bought what, who opened your last email, and who signed up for which freebie, you can send the right message to the right group instead of blasting your whole list.

You can write one-off broadcasts, build sequences that send automatically over days or weeks, and tag people based on their behavior so the next email matches where they are in your funnel.

Website Builder

You can build your website as well as sales and landing pages on Kajabi. Every page connects to the rest of your business, so a button on your homepage can drop someone into a course signup or a checkout with no third-party integrations.

You also get blog functionality, custom domains, and mobile-responsive pages, which are all important for Kajabi SEO.

Payment Processing

You can sell through Kajabi and collect payments without bolting on a separate checkout tool.

It supports one-time payments, subscriptions, and payment plans, so you can let people pay in full or spread it out. 

Kajabi Payments enables you to offer customers flexible payment options, such as Klarna and Afterpay, so you get the upfront investment at purchase while they get flexibility in monthly payment if approved.

You can also add order bumps and one-click upsells at checkout to raise the value of each sale, run coupons and discounts for launches, and offer free trials.

Kajabi takes 0% in platform fees, so beyond standard processing fees, you keep everything you charge.

Sales Funnels

You can build your full sales funnel on Kajabi. One of my favorite things about the platform is that you can connect an opt-in page, a sequence of follow-up emails, a sales page, and a checkout all on the same platform, with each step handing off to the next automatically.

Once it's live, the funnel keeps working in the background, turning new visitors into leads and leads into buyers while you focus on other parts of your business.

How Much Is Kajabi Per Month?

Kajabi has three plans, and you can pay for your subscription yearly or per month.

On annual billing, where you pay for the year upfront, the plans cost:

• Basic: $143/month
• Growth: $199/month
• Pro: $399/month

If you'd rather pay monthly, the same plans run $179, $249, and $499.

Paying for the year upfront saves you about 20%, so annual is usually the smarter spend.

The main thing that bumps you from one plan to the next is how many products you're selling. If you have fewer than five products (which can be courses, programs, or something else), the Basic plan will be more than enough for your needs.

Learn more about Kajabi pricing.

Do People Make Money on Kajabi?

They do, and many of them do well. The platform is built around selling, not just hosting content, so it's set up to help you turn an audience into income.

In fact, Kajabi creators earn about 25% more on average than people selling through other social channels. Beyond the money, 42% of Kajabi users say their work-life balance improved after moving to the platform, and 49% say they feel more creative freedom running their business this way.

So it's not only about bigger revenue, but it's also about building a more sustainable and enjoyable business.

What Are the Pros and Cons of Kajabi?

No platform is perfect, but Kajabi comes pretty close. Its main pros include:

• One subscription covers your website, courses, email, funnels, and payments
• It takes 0% in platform fees, so you keep what you earn beyond standard processing costs
• The product delivery is excellent, with strong tools for courses, coaching, and community
• It scales with you, from your first low-ticket offer to a six-figure launch
• Kajabi support and learning resources are solid

At the same time, Kajabi is a premium platform with a premium price, which can feel steep. Getting the most out of it also usually means needing to hire a Kajabi expert, which is another expense.

But the result is that you get a highly functional all-in-one platform that makes running a profitable online business easy.

Who Is Kajabi Best For?

Kajabi shines for people who are serious about selling their knowledge and want room to grow into one system. It's best for you if you've moved past the "maybe I'll try this" stage and have something specific to sell, such as a coaching program, a course, or a membership.

It also works well for digital entrepreneurs who plan to sell more than one thing over time, since the platform is built to house a whole product line.

FAQs

What Is a Kajabi Website?

A Kajabi website is the website you build inside the platform using its page builder. You can create your home page, about page, blog, sales pages, and more. Because it's part of Kajabi, your website sits next to your courses, email, and checkout, so your visitors can go from browsing to buying without you needing to connect any third-party tools.

What Is the Kajabi App?

There are two Kajabi apps. The first is the standard app, which is free for you and your clients. You use it to run your business from your phone, and your clients use it to access your courses and content on the go. This app carries Kajabi branding. The second is the branded app. It's a paid add-on that swaps Kajabi's branding for your own logo and design.

What Is Kajabi Payments?

Kajabi Payments is the platform's built-in way to collect money from your customers. When someone buys from you, the payment runs through Kajabi Payments straight into your account, and it accepts cards, Apple Pay, Google Pay, and more. You can connect outside processors like Stripe or PayPal instead, but Kajabi Payments is the easier option.

Is Kajabi Only for Courses?

No. Courses are what Kajabi is known for, but the platform sells a lot more than that. You can run coaching programs, build membership sites and communities, host podcasts, sell digital downloads, and more. Kajabi is also great if you have many different offers and want to keep them all in one place.

Can I Try Kajabi for Free?

Kind of. Kajabi doesn't have a permanent free plan, but it does offer a free trial so you can explore the platform before you pay. That gives you time to poke around and see if it feels right before committing to a plan. If you’re thinking about Kajabi, you can use my special links to get 3 months for just $99 or try it for 30 days free. 

Does Kajabi Take a Cut of Sales?

No, Kajabi doesn't take a percentage of what you earn. It charges 0% platform fees, so no matter how much you sell, your monthly or annual plan is the only fee Kajabi collects. The only costs on top of that are standard payment processing fees, which you'd pay on any platform, anywhere you sell. In short, what you charge your customers is what lands in your pocket, minus the usual processing.

Does Kajabi Market Your Course?

No, Kajabi gives you the tools to market your course, but it doesn't do the marketing for you. It's not a marketplace that puts your offer in front of its own audience, so the traffic and the selling are on you. What it does give you is everything you need to do marketing well, such as email, funnels, landing pages, checkout, and more.

Launch on Kajabi Fast and with Ease

Kajabi can run your business beautifully, but only once it's set up the right way.

That's what I can do for you. I'm a Kajabi expert, and I help coaches and creators get everything they need to grow on Kajabi, including brand design, messaging, SEO, website building, and backend automations.

If you're ready to launch on Kajabi without the overwhelm, book a call so we can chat about getting your platform up and running.